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To our customer Ipsen, we are looking for a Nordic Field Brand Manager, Rare Diseases.
The Field Brand Manager - Rare Diseases in the Nordics at Ipsen is a critical role focused on impacting patient lives through strategic engagement with HCPs, advocating for patient access to vital treatments by driving the sales of Bylvay. The treatment is indicated to treat patients from the age of 6 months with progressive familial intrahepatic cholestasis (PFIC), a rare type of liver disease in which bile acids build up in the liver.
This position requires a compassionate, dedicated individual with a deep understanding of rare diseases, patient care, and the healthcare environment, poised to make a significant difference in the lives of patients and their families.
You can be based in either Sweden, Norway or Denmark.
Sales Excellence to Healthcare Professionals (HCPs):
-Drive sales initiatives by effectively engaging with HCPs, focusing on the benefits and value of treatments for patients with rare diseases.
-Utilize in-depth knowledge of products to influence HCP preferences and prescriptions.
-KOL mapping- and engagement.
Use a Patient-Centric Approach:
-Adopt a patient-first engagement in all sales activities, ensuring that the needs and well-being of patients are at the forefront of discussions with HCPs.
-Emphasize how products improve patient outcomes and quality of life.
Account Planning:
Develop and implement business plans for the territory that prioritize patient access to treatments. Analyze market dynamics and HCP needs to optimize reach and impact.
Disease Awareness:
Staying informed about the latest developments in the therapeutic area of Bylvay, treatment innovations, and competitive products to effectively position and differentiate offerings.
HCP Engagement and Education:
-Organize and conduct educational sessions and discussions with HCPs to deepen their understanding of the therapeutic area.
-Foster long-term relationships based on trust and clinical knowledge.
Performance Monitoring:
Regularly evaluate sales performance against goals, utilizing insights to refine and adjust strategies for maximizing effectiveness and impact.
Ensure timely and accurate completion of all required documentation, reports, and compliance requirements. Maintain high ethical standards in all business practices.
Collaboration and Communication:
-Team player with a co-creation mindset with your cross-functional team colleagues, including medical affairs, market access and marketing.
-Share market insights and feedback from HCPs to support company objectives.
-Strong influencing and written & oral communications skills.
Adaptability and Innovation:
Respond to market changes and HCP needs with agility, proposing innovative solutions to enhance patient access to treatments. Stay abreast of industry trends and competitor activities to maintain a competitive edge.
Professional Development and Training:
Engage in continuous learning and professional development activities to maintain expert knowledge of rare diseases, treatment options, and sales techniques.
Key Challenges:
Enhancing HCP Relationships: Establishing and nurturing strong, credible relationships with HCPs, focusing on shared goals of improving patient outcomes in the rare disease space.
-Academic degree, business or healthcare background
-LIF or approved Academic degree approved by LIF.
-Full fluency in one Nordic language as well as in English
-Willingness to travel in all the Nordic countries.
-Proven track record in pharmaceutical sales, with strong experience in rare diseases.
-Demonstrated ability to engage effectively with HCPs and drive patient-centric activities.
-Successful cross-functional experience e g with market/patient access and medical colleagues.
-Good understanding of the Nordic markets.
Strong communication and interpersonal skills, sales planning abilities, and a strong ethical stance on patient care and data privacy.
Ability to work collaboratively in a cross-functional team.
Interested? Please contact us;
Nina Fredriksson, +46 73 243 87 02, nina.fredriksson@brice.se
Morgan Eilenberg, +46 73 359 05 50, morgan.eilenberg@brice.se