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For our client Sobi (Swedish Orphan Biovitrum AB (publ)), we are seeking a Brand Lead, Nordics.
This is a rare opportunity to be at the forefront of launching a new pharmaceutical within rare diseases, across the Nordic region. As the Brand Lead for the launch, you will not only drive commercial success but also define how the product is positioned, introduced, and adopted in the market within lipidology/cardiology.
As the Brand Lead, you will shape the launch strategy, lead cross‑functional collaborations, and serve as the strategic and operational driver for the product throughout its lifecycle. This role is ideal for someone who translates insights into impactful action, and brings passion, energy, creativity and a strong scientific mindset.
The pharmaceutical will first be launched within a very rare patient population with a high unmet need. Over time, the ambition is to launch within a broader patient population, unlocking a substantially larger market opportunity.
The role can be based in Sweden, Denmark or Finland and offers a unique chance to combine entrepreneurial drive with the backing of an established, science-driven biopharmaceutical company.
WHAT SOBI CAN OFFER
Swedish Orphan Biovitrum (Sobi) is a mid-sized, global biopharmaceutical company focused on rare diseases, with a strong presence in hematology, immunology, and specialty care, and a clear ambition to expand further through a pipeline of high-potential products.
Sobi operates as a patient-centered, flat, and highly agile organization where entrepreneurial thinking, innovation, and speed are part of the everyday culture. The environment is characterized by high energy and a strong emphasis on cross-functional collaboration, where teams work closely across disciplines to drive impact. Rather than relying on rigid structures, the organization evolves continuously, allowing room for initiative and ownership.
RESPONSIBILITIES
Launch Excellence
· Define and deliver the overall launch and marketing strategy.
· Ensure local customer insights, patient pathways, and market dynamics are integrated into global plans.
· Translate the global launch strategy into local tactical execution, adapting activities to market needs.
· Collaborate with cross‑functional partners (Medical, Market Access, Sales, Regulatory, etc.) to support key launch requirements.
· Lead and deliver launch training and readiness activities for customer‑facing teams.
Brand Leadership & Lifecycle Management
· Act as the strategic lead across its lifecycle, from launch to growth.
· Develop compelling, innovative and compliant promotional strategies and materials.
· Lead cross‑functional brand team meetings and drive the creation of the annual brand plan.
· Strengthen relationships with healthcare professionals, scientific experts and external stakeholders.
· Support the planning and execution of congresses, events, advisory boards and speaker programs.
· Deliver impactful digital and in‑person educational engagements aligned with brand strategy.
· Provide ongoing commercial and product training for field teams.
· Ensure all activities meet internal governance standards and relevant compliance frameworks.
Insights, Analytics & Performance
· Interpret scientific, clinical and market data to guide decision‑making.
· Monitor brand performance and identify key opportunities and risks.
· Manage the brand budget, ensuring optimal resource allocation and value delivery.
· Evaluate campaign effectiveness and ROI and recommend enhancements.
· Continuously identify ways to improve processes, customer experience and impact.
Collaboration & Ways of Working
· Work closely with cross‑functional colleagues to drive aligned, integrated planning.
· Partner effectively with global teams to ensure synergy between local needs and global strategy.
· Build trusted relationships with agencies and ensure excellence in execution.
· Contribute actively to internal meetings across marketing, sales, medical and broader teams.
You will report to Business Unit Director, Nordics.
COMPETENCE REQUIREMENT AND ABILITIES
· Proven experience in Specialty Care brand management.
· Solid understanding of pharmaceutical marketing principles and compliance frameworks.
· Proven experience in product launches, including pre-launch planning and execution.
· Experience within specialty care in general and lipidology/cardiology specifically is highly meritorious.
· Strong digital capability across CRM, content platforms, and multichannel engagement.
· Exceptional communication, influencing and stakeholder‑management skills.
· Proven ability to work cross‑functionally, lead without authority, and manage complexity.
· Analytical, data‑driven, with the ability to simplify complex scientific information.
· High energy, creativity, agility and a proactive, solutions‑orientated mindset.
· Ability to work independently while maintaining high accuracy and accountability
· Fluent in English.
For more information, please contact us at Brice Group;
Morgan Eilenberg, +46 733 590 550, morgan.eilenberg@brice.se
Adina Lekberg Salamon, +46 73 974 43 34, adina.lekbergsalamon@brice.se
Ola Gustavsson, +46 70 347 22 33, ola.gustavsson@brice.se