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Commercial Product Manager

Västra Götaland
Rekrytering, Medtech

On behalf of our customer –a global medtech company– we are looking for a Commercial Product Manager. You are based in the Västra Götaland area.


Purpose of job

As a commercial product manager, you set the assortment priorities for your team and engage with KOL:s, driving them towards our preferred assortment. You set these priorities by looking at gross profit contribution and strategic fit. You are supported in this by the key account manager and the group category managers. You understand the market and the products you are responsible for and define opportunities for sales and margin growth.


Key Areas of Responsibility and main job tasks

Implementation of the category strategy into your sales team

·      In collaboration with the group the category strategy is defined.

·      Ensure the product conversion priorities are clear and implemented in the team.


Growing sales and margin according to the category strategy

·      Support the budget process in defining sales initiatives related to your category.

·      Review the monthly progress and develop corrective actions.


Tender positioning & pre-tender support

·      Ensure the right products are positioned in tenders, with the support of group and back-office resources.

·      Know what tenders are upcoming, and where the sales team should focus their pre-tender efforts.

·      Make the right sales pitch and marketing collateral to be effective in pre-tender efforts. For our own brands, you can rely on the group team to support you in creation of materials.

·      Visiting product or target groups of related local trade fairs and congresses as representative of The Company.


Product & category promotion

·      Ensure there is a clear roadmap of product & category promotions across channels (sales, online, paper).

·      Ensure the right content is provided for online promotion.

·      Run online & live information sessions and training for your customers.


Account management

·      Account & visit planning based on opportunities from product conversions.

·      Visit key decision makers and key opinion leaders on your product range, to promote our preferred portfolio.

·      Guide customers to use new products and identify new business opportunities among existing customers.

·      Customer visits according to targets and should account for ~50% of time spend.


Demand management

With support of the data & analyses provided by the demand managers, you have a view on the future demand of the products you are responsible for.


KPI and success criteria’s for the role

Sales of product group across Sweden & Norway (team target), Gross margin, MOB penetration, Steering, SKU reduction, Forecast Accuracy.



·      Bachelor's degree in business, marketing, healthcare, or a related field.

·      Proven experience in product management within the medical or healthcare industry, with a focus on wholesale distribution.

·      In-depth knowledge of medical product regulations, standards, and compliance requirements.

·      Your background includes significant experience with medical products within this category.

·      Experience of product positioning in tenders.

·      Fluent in English, both verbally and in writing.


·      Engaging with customers is not just a duty but a passion, and you enjoy enlightening them about our products and their potential benefits.

·      Strong analytical and strategic thinking skills, with the ability to translate market trends into actionable product plans.

·      Excellent communication and interpersonal skills, with the ability to influence and collaborate across teams.

·      Results-oriented mindset with a focus on achieving revenue and market share goals.

·      Team player


For more information, please contact:

Anna Freese, +46 761 74 75 81, anna.f@haegercarlsson.com

Pernilla Sjöstrand, +46 708 33 84 46, pernilla@haegercarlsson.com

Anders Larsson, +46 73 203 46 91, anders.larsson@brice.se